|HOW WE WORK|
|self publish||saritaksu editions||social work||ABOUT US|
When Sarita Newson first decided to pursue graphic design in 1987, there was only one other graphic design firm on the island of Bali. Now, Saritaksu Design Communication is part of a thriving design community that supports the tourism, culture and art of the island. Saritaksu draws from a pool of creative talent: writers, photographers, illustrators and graphic designers residing in Bali. Saritaksu Editions has emerged to cater for demand of high-quality art books.
what's in a name?
In Balinese Sari means "essence" and Taksu is a Balinese word for "creative inspiration".
When Sarita established her sole-ownership company in Bali, she called it "Saritaksu" - "the essence of creative inspiration".
Specializing in corporate identity development in print and electronic media, Saritaksu has become known for pioneering a style of East-West fusion that combines imagery from Balinese history, art and culture with modern marketing principles and technology from the west.
< a lontar menu designed for The Ritz Carlton, Bali
The mandala on our logo comes from an ancient, very sacred bronze drum in Bali called the "Moon of Pejeng" after the temple in which it is kept. The Balinese love this drum so much that it has become a simile for beauty: "...as lovely as the Moon of Pejeng".